Our team created a social media and web campaign with Travelzoo, the Las Vegas Convention and Visitors Authority, and travel influencer Skirt & A Suitcase to attract younger travelers to Laughlin, a popular gambling destination in Southern Nevada. Rebranding the city as the gateway to the Mojave Desert, we marketed Laughlin to adventure seekers and outdoor enthusiasts. Customer response was so strong that the campaign was expanded to include a television commercial that ran on networks throughout Nevada, California and Arizona.