Developed as a B2B virtual reality solution, Project Alice is a multiplayer, fully-immersive, mixed reality experience that allows the participating players to interact with each other and with props within a virtual environment. Businesses can use the platform to create their own experience where they can allow users to interact with their brand content. Project Alice has been used by companies such as Volkswagen to virtually introduce a new line of cars and to allow virtual test drives. RKG Creative took part in the development, in-house production and marketing of Project Alice as it made its way to various technology and virtual reality-related events around the world since its launch in 2016.